The following table gives changes in the market shares of five brands over a five-year period ( figures in percentage)
1996 | 1997 | 1998 | 1999 | 2000 | |
---|---|---|---|---|---|
A | 33 | 32 | 28 | 31 | 35 |
B | 6 | 8 | 9 | 11 | 13 |
C | 27 | 29 | 32 | 28 | 22 |
D | 19 | 19 | 18 | 20 | 21 |
E | 15 | 12 | 13 | 10 | 9 |
RULES :
A) If the market share increases for 3 years in a row, the brand is called a ‘strengthening’ brand.B) If the market share remains above 30 % for 3years out of a total 5years, then it is a ‘consistent’
Brand
C) If the market share is falling for 3 years in a row, the brand is called a ‘ weakening ‘ brand
D) If the market share drops for 2 years in a row and then rises for 2 years in a row, it is a ‘relaunched ‘ brand
E) If the market share varies by 3 points or less over the past year for 5 years in a row then it is ‘maverick ‘ brand
F) If in any year, just two brands account for at least 60 % of total market share, then that year is a ’consolidation’ year
G) If in any year 80 % of the total market share is accounted for by three brands then that year is a year of ‘ competition ‘
Question 1:
1) Which of the following brands are ‘strengthening ‘ brands?a) A
b) B
c) C and A
d) B and D
Question 2:
Which of the following is the ‘weakening ‘ brands?a) A
b) B
c) C
d) None of these
Question 3:
Which of the following are ‘consistent’ brands?a) A
b) B
c) C
d )D and C
Question 4:
Which of the following is/are the year/s of ‘ competition'?a) 1996
b) 1996 and 1999
c)1998 and 2000
d) 1997
Question 5:
Which of the following is/are the ‘consolidation’ year/s ?a)1996 and 1999
b) 1997 and 1999
c) 1996, 1997 and 1998
c) 1996, 1997 and 1998
d) 1996, 1997
a) A and C
b) B and D
c) A
d) E
Question 6 :
Which of the following are relaunched brands?a) A and C
b) B and D
c) A
d) E
Question 7 :
Which of the following are maverick brands?a) A
b) A and C
c) A, B and D
d) B, D and E
Answers:
Ruler a: applicable to only ‘B ‘Rule b: applicable to only ‘A’
Rule c: applicable to none of these
Rule d: ‘A’
Rule e: “B”. “D”, “ E”
Rule f: 1996. 1997, 1998
Rule g: 1997
Once this is done, all the questions can answer without further reference to the table
Note: for weakening brands, fall for 3yrs would mean that the data should show a declining trend for 3years from the base year.
1) B
2) D
3) A
4) D
5) C
6) C
7) D
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